Atlanta Real Food is run by the Atlanta area chapter leaders of The Weston A. Price Foundation. Here you will find the latest news from local farmers, get information on how to properly prepare real foods, and stay up to date on local events.


Sunday, December 23, 2018

The CSA and the Fickle Consumer- Part 2

LocalHarvest Newsletter, December 22, 2018
The CSA and the Fickle Consumer- Part 2

Last month I wrote about how many CSA farms and other direct-to-consumer farms are struggling with the increasingly fickle consumer and the growing competition of online food sales. Taking our plethora of diverse food choices for granted has become the norm. No matter how many times you may suggest that people be grateful for their food and loyal to their local farmers, that message is just not going to go very far. People are mostly motivated by sensory perceptions, perceived "healthiness", convenience and price with regards to their food purchases.

How can farmers or regional groupings of producers compete in that increasingly online, disconnected world? There is no shortage of ideas and functioning models to draw from, but here are some compelling ideas that I have found that are spins on the traditional CSA (which I still adore).

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From the LocalHarvest Store

Does anyone still send a box of fresh citrus for Christmas anymore? I will admit I have never done it, nor have I ever received such a sweet gift (hint, anyone). But I adore the idea. Instead of plasticky consumables that will end up in a landfill in short order, why not provide a healthy, edible gift that also directs your dollars to the orchards producing the fruit? Choose from lemons, grapefruit, oranges, and tangerines in the LH store.


This time of year many CSA farmers are saying to themselves, "Next year we HAVE to figure out how to streamline membership management!" If that sounds familiar, this winter might be a great time to take a look at our CSA management software, CSAware or CSA Manager. If you would like to see how it works, and what it can offer your farm, let us know and we'll set you up for a free tour.

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