Atlanta Real Food is run by the Atlanta area chapter leaders of The Weston A. Price Foundation. Here you will find the latest news from local farmers, get information on how to properly prepare real foods, and stay up to date on local events.


Sunday, February 3, 2019

Carlton Farms Newsletter

At Carlton Farms, we humanely and organically utilize domestic animals on grass to produce the nutritious food we provide for our community.
Delivery News
Milk and Egg Supply
We went through a rough period of low production late last year, as small farms are prone to do. I am proud to say that milk and egg supply is back to normal levels. Enjoy all the Raw Milk for Pets and Pasture raised eggs you want.
Wintertime is very sporadic for vegetable production, but this week there is a bountiful harvest. We've decided to offer a limited number of veggie shares for this week. This is not a reoccurring order and could serve as a way for you to "try out" the veggie share concept. We expect this weeks share to include:
Napa Cabbage, Bok Choy, Hakuri Salad Turnips, Spinach, Carrots, Collards, Cilantro, Green Onions. Click here to go straight to the vegetable page
Our Last batch of 2018 Chickens went to the processor a couple of weeks ago. They are posted online now. We have boneless breast, drumsticks, thighs, wings, feet, bones, and organs.

Carlton Farms Delivery Options
Mobile Market

  • Meet at a designated mobile market location at a designated time
  • Pick-up your order or shop our a-la-carte selection
  • No Delivery fee
  • Locations: Dunwoody, Buford, Cumming, Roswell, Woodstock, Marietta, Powder Springs, East Atlanta, Stone Mountain
Home Delivery
  • Delivered directly to your door.
  • Packed in a cooler with cold packs. You do not need to be home to receive.
  • Fee Schedule:
  • <$75 order = $14.99
  • $75-$150 = $9.99
  • >$150 = $5.99
Private Group Delivery /Drop-Off
  • Several orders delivered to one location to increase efficiency and decrease cost
  • Can be open to all customers, or closed to a private group.
  • Delivery fees decrease as more customers order. As low as $2.50/order
  • If you would like to host a Private Group Delivery just reply to this email.
On the Farm
Wintertime on the farm gives us the ability to slow down a little. While there are still animals to care for and chores to tend to, we do get to reflect on and study our business a bit. For the last two weeks I have been diving into what it takes to get our delicious farm products from our farm to your table.

In 2006 I started bringing our raw milk into Atlanta. Shortly thereafter I noticed that our customers were going to great lengths to purchase high quality local food. Whether it was dairy, eggs, pork, beef, or veggies, I learned that purchasing clean local food was hard. That's when I decided that we could make a difference. We started producing the things that we could, Dairy, Eggs, Beef, Pork, Chicken, and Lamb. We also started seeking out the best local farmers in our region to add their farm products. We were able to add a host of vegetables, cheese, butter, grits, pecans, healthy snacks, and lots of cultured products. By combining our offering and the offering of other local farms we were able to make buying local food more convenient.

That was our mission for the delivery business: To make is easier to purchase clean local food. For years we have done that with our Mobile Market. This option was and continues to be successful and is the preferred choice for many of our customers. It is also the most efficient way for us to deliver products, mainly because you basically meet us "half-way" by driving to a delivery location.

Two years ago we were trying to continue to serve our mission to make local clean food more convenient when we launched Home Delivery. Home delivery has been well accepted, and customers love it. It doesn't get much more convenient than your order being placed on your doorstep. The problem is that that level of convenience comes at a high cost. As I dug into the financials of home delivery it became clear that our current offering was unsustainable. We started over a year ago with what was probably a pretty sustainable delivery fee structure. But, because the program was new, we lowered prices to get more people on-board. We even followed suit with a Prime membership offering that also proved to be unsustainable. We will continue to offer home delivery, but the delivery fees will be similar to the original offering (see fee breakdown in chart above). Prime membership is no longer being offered, but we will continue to honor the one year agreement we have with prime members.

Another potential option. We are still committed to our mission to make local clean food more convenient. One way that we can do that is exciting to me. We have the ability to create private group deliveries. Let me explain why this may be good for us all. If you have a few friends and/or neighbors that are interested in clean food this may be for you. Here is how it works.

  • A host customer gets set up as a private delivery location.
  • The host will receive a link that they can then forward to their group. Only people that use this link will be able to see and use this private delivery location.
  • Each member of this private group can log in and place their order individually, so there is no need to worry about how to split up the costs.
  • As more people order for your private delivery, the costs per person goes down.
  • 2 orders = $6.50 each
  • 3 orders = $5.50 each
  • 4 orders = $4.50 each
  • 5 orders = $3.50 each
  • 6+ orders = $2.50 each

Let me know what y'all think about the private delivery option. I think this would be an efficient way for us to delivery since we are leaving several orders at one stop. We can pass that efficiency along to you in reduced delivery fees. If you would like to start a private delivery group you can reply to this email. We are here to answer questions and get it set up for you. Lets continue to make purchasing clean local food more convenient.

We are constantly sharing the goings on at Carlton Farms via our social media pages. Become social with us on:  
instagram @carltonfarm
Twitter @carltonfarm
Thanks for your continued support. At Carlton Farms we are proud to be your farmer.

Chad Carlton
Carlton Farms